Mulo - An independent London-based company wanted a brand that reflected their spirit and ethos; the art of taking something simple, taking it apart and rebuilding it; Quiet improvement.
Design and site image, and 2nd shot credit: Mulo
The marque, formed from three simple triangles that come together to create an ‘M,’ is hand-drawn, giving the brand a personal and crafted feel.
I designed a simple repeat pattern derived from the logo, which is featured inside the shoes and can also be used as a versatile brand asset elsewhere.