The London Design Festival briefed The Farm to create an interactive installation at the exhibition.
I led the creative; concept, visuals and art-direction for the exhibition and came up with the concept of 'Somewherelse' where people would create the final installation through painting by numbers - creating ‘Somewherelse’. It was a play on childhood nostalgia and how people start their creative journey/ process.
Invites housing paint brushes were sent out in preparation of the event